CS 414 ELECTIVE

Google -is highly successful internet business presently they had broaden there scope with a multitude of new tools.Research google business model and answered the following question below.You make add adtional information not included in this question.

1.Who are their competitors?

= Web darling Google has some fresh competition: a pair of startups aiming to improve on its immensely popular recipe for serving fast, relevant search results untainted by pay-for-placement listings.

I feel this can be a competitor for google.. ( http://beta.previewseek.com )

2.Who have they use information technology to there advantage?

=Google's advantage is more of a company philosophy than a technical

advantage. Thus far they have simply remembered what works on the
Internet. Some history.

Back in the days of Yore, (lets see that was a whole 8 years ago
maybe), search engines weren't very good. They were better than
nothing, but trying to find things took quite a bit of skill or a
large sense of humor. You could put in a query and almost anything
would come up, and that anything would number in the 10,000's. A
Researcher on the web could use plus and minus signs, quotes and AND
OR logic to wade through the results, getting a bit better listings
for his query, but for the average user, it was still a mess.

3.How competitive are they in the market?

=Google Analytics has now been around for some time. Google Analytics is a free web application that helps web masters learn everything they want to know about how their visitors found their site and how they interact with their site. They are able to focus on their marketing resources on campaigns and initiatives that deliver ROI, and improve their site to convert more visitors.

Using Google Analytics Aggregated data Google can collect statistics regarding other search engines and how they refer you to sites.

http://photos1.blogger.com/blogger/7938/399/1600/ggraph.0.jpg

In effect what keywords they refer, vs. what keywords others refer. They also can get raw counts in the number of unique visitors and total visitors by referrer

This is only possible because Google Analytics is a centralized web application maintained and operated by Google vs. AWStats another common used alalytics platform which is installed maintained and operated by the webmaster.

4.What new service do they offer?

=* Server Co-location

* Dedicated Hosting
* Shared Linux
* Shared Windows
* Virtual Private Server
* Ruby on Rails Hosting
* SBS Hosting
* WebStore
* Virtualized Green Package

WebCare Services

* Website Traffic Analysis
* Website Vulnerability Testing
* Off-site Data Backup
* SEO Services
* Google Adword Campaign Management

NetCare Services

* Cisco Router Configuration
* Network Monitoring Service
* Network Vulnerability Test
* Standby Router Program

Streaming Service

* Audio Encoding Service
* Video Encoding Service
* Webcast Your Audio
* Live Webcast

5.What makes so unique?

= Google on the brain. Google, at the moment, is held up as the gold standard of software companies. They have achieved massive success and are the company almost every developer wants to work for. Ask someone in the software industry which company they want to emulate and they will likely say Google.

Obviously, if it was easy to emulate Google, everyone would have done it or would be doing it by now. The more I think about Google, the more and more I think it is going to be impossible to emulate them. Certainly you can steal some of their ideas and what they’ve pioneered and put it to use in your company, but outright copying Google is going to be near impossible.

Having touched on Google’s corporate culture, let’s look at something else that makes Google even more unique: how it grows.

One thing that has become evident to me is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, as far as I can tell.

6.How competitive are they in a international in the market?

=The assertion that Google has a lot to learn in its international efforts couldn't be more over-stated. Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet. This analysis delves deeper into Google's international efforts.

from: www.google.com