Case 3

1.Who are they're competitors?
= The competitors of Google are yahoo, YouTube, twitter, Facebook, yelp, Friendster and other social networking site and also the most useful for searching in the Internet are the search engine. But the most competitors of Google is Yahoo. According to www.pcworld.com Google held on to its commanding lead as the preferred search engine in the U.S. in May, processing almost 60 percent of all queries filed, way ahead of its two closest competitors Yahoo and Microsoft. Google nabbed 59.3 percent of search queries, followed by Yahoo in a very distant second place with 22 percent and Microsoft's MSN with 12.1 percent, market researcher Hit wise said Thursday.
- Main Competitors include Yahoo and Microsoft. Yahoo’s Search and Microsoft’s Bing a competitor to Google Search. Has Launched Various Products to counter the dominance of Microsoft like Gmail. Google Earth , Google chrome etc. Will launch a Linux Based operating system which will directly compete against windows.

2. How have they used information technology to their advantage?
= They used information technology to find an accurate information through the technology and users can easily find answer about what they want to search using search engine. Google upgrade their data storage to store more data and information to have more user to visit them. They create some application like Gmail that have 50X more storage than industry average – 25GB of email storage per employee according to Google apps. According to co-founder Larry Page We stand alone in our focus on developing the "perfect search engine," "understands exactly what you mean and gives you back exactly what you want." To that end, we have persistently pursued innovation and refused to accept the limitations of existing models. As a result, we developed our serving infrastructure anddiscovery PageRank™ technology that changed the way searches are conducted. From the beginning, our developers recognized that providing the fastest, most accurate results required a new kind of server setup. Whereas most search engines ran off a handful of large servers that often slowed under peak loads,hours employed linked PCs to quickly find each query's answer. The innovation paid off in faster response times, greater scalability and lower costs. It's an idea that others have since copied, while we have continued to refine our back-end technology to make it even more efficient. The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. We use more than 200 signals, including our patented PageRank™ algorithm, tocheck the entire link structure of the web and find which pages are most important. We then conduct hypertext-matching analysis to find which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we're able to put the most relevant.

3. How competitive are they in the market?
= The degree to which a market or industry can be described as competitive depends in part on how many suppliers are seeking the demand of consumers and the ease with which new businesses can enter and exit a particular market in the long run.

The spectrum of competition ranges from highly competitive markets where there are many sellers, each of whom has little or no control over the market price - to a situation of pure monopoly where a market or an industry is dominated by one single supplier who enjoys considerable discretion in setting prices, unless subject to some form of direct regulation by the government.

In many sectors of the economy markets are best described by the term oligopoly - where a few producers dominate the majority of the market and the industry is highly concentrated. In a duopoly two firms dominate the market although there may be many smaller players in the industry.

Competitive markets operate on the basis of a number of assumptions. When these assumptions are dropped - we move into the world of imperfect competition. These assumptions are discussed below.

4.What new services do they offer?
= Ecosystem Services are the processes by which the environment produces resources that we often take for granted such as clean water, timber, and habitat for fisheries, and pollination of native and agricultural plants. Whether we find ourselves in the city or a rural area, the ecosystems in which humans live provide goods and services that are very familiar to us.

Ecosystems provide “services” that:
These services are extensive and diverse … affecting the quality of our land, water, food, and health.

* moderate weather extremes and their impacts
* disperse seeds
* mitigate drought and floods
* protect people from the sun’s harmful ultraviolet rays
* cycle and move nutrients
* protect stream and river channels and coastal shores from erosion
* detoxify and decompose wastes
* control agricultural pests
* maintain biodiversity
* generate and preserve soils and renew their fertility
* contribute to climate stability
* purify the air and water
* regulate disease carrying organisms
* pollinate crops and natural vegetation

5.What makes them so unique?
= There are a number of different kinds of gifts out there today that are considered to be special and given purely for the joy of sharing. One such gift would have to the groomsmen gift, which is mainly given to ensure that the joy of the wedding is not just restricted to the bride and the groom and spread to everyone else as well. If you are considering skipping on this gift, think again, as these are definitely an important gift that you would want to include in the ceremony. There are a lot of reasons for this to be quite an important gift for you to consider, some of which are listed below.

Read more: http://www.articlesbase.com/shopping-articles/groomsmen-gift-what-makes-them-so-unique-2302660.html#ixzz0wcZ0XMcb
Under Creative Commons License: Attribution

6.How competitive are they in the international market?
= The authors examine how firms adapt different components of their marketing strategies in foreign markets compared with their domestic market and how such adaptation decisions influence the firms’ competitive positions and performance in foreign markets. The authors conceptualize that adaptation of a marketing-mix component is a purposeful process that is influenced by a firm’s past adaptation strategy, and they investigate the importance of that marketing-mix component to the firm’s success. The authors propose that the adaptation process helps define a firm’s competitive advantage, which in turn affects its performance in the foreign market. The authors develop hypotheses and propositions and test them with a sample of 183 export firms in Hong Kong.